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Common Advertising Terms
Unique Visitors
These are users and visitors who are counted by using visitor ID, domain name, and/or a cookie. Unique visitors do not include repeat users during a specified session.

Page Views
The number of times a visitor requests a page which can contain a specific ad.

Cost Per Thousand (Roman Numeral) impressions. The price paid by an advertiser for a web site displaying their banner ad a thousand times.

The act of clicking a banner, or other ad, which links the user (typically) to the advertiser's Web site.

An impression is the industry term for delivering an ad via a Web page. Technically, an impression is a call from the ad engine to the ad server to return a banner graphic or advertisement.

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